10 Tips for Crafting the Perfect LinkedIn Job Posting


LinkedIn is a powerful recruiting tool, as it can be used to attract and retain top talent from nearly anywhere in the world. However, attracting qualified candidates isn’t as simple as posting a generic job description and hoping relevant applicants will see it. You need to craft an attention-grabbing job posting that truly draws applicants in, all without including too many words or sounding overly casual.

To learn more about creating the perfect job posting on LinkedIn, check out these 10 tips from HireEazy.

1. Avoid Overly Creative Job Titles

Job titles matter — and the words you use to describe the type of role you’re looking to fill are incredibly important when recruiting on LinkedIn. For this reason, it’s important to choose job titles that are clear and searchable — and avoid overly creative titles that use words such as “rockstar”, “ninja”, and “top talent”. Creative titles may sound fun, but they’re bad for SEO and may intimidate or confuse candidates.

2. Keep Things Concise

In addition to using clear and searchable job titles, the best LinkedIn job postings are shorter than 300 words — largely because more than 50 percent of LinkedIn applicants use mobile devices to view available jobs. Job titles, however, should be six words or less.

If you have a lot of useful information to share, your post should be between 601 and 1,000 words. Posts of between 301 and 600 words tend to perform worse than short or long job postings.

3. Include Compensation and Qualifications

When viewing job postings, applicants want to hear what’s in it for them before deciding whether to apply. As such, your LinkedIn job posting should include information about compensation, qualifications, and day-to-day job responsibilities. Unless you’re a startup with no other employees, you may need to speak with your hiring manager to learn more about what you’re looking for in a candidate.

4. Keep Company Details to a Minimum

Most candidates do want to hear about a company’s mission and culture when applying for a job, but they should be able to find this information by visiting your company’s website or LinkedIn page — not the job posting itself. The position you’re looking to fill should be the focus of your job post, not your company details.

5. Set Performance Goals

A great LinkedIn job posting also includes measurable performance goals for new hires to achieve within a specific time frame. Adam Uzialko of Business News Daily shares some tips for setting, tracking, and measuring these goals.

6. Mention Soft Skills

To connect with potential applicants, it’s important to mention some of the soft skills you’re looking for in a candidate. Some examples of soft skills include communication, teamwork, adaptability, creativity, problem-solving, time management, attention to detail, leadership, and work ethic.

7. Highlight Workplace Flexibility

If candidates can work from home on a full- or- part-time basis, be sure to include this important detail in your LinkedIn job posting. In the age of COVID-19, applicants need to know whether they’ll be expected to work from home or in an office setting — and if flexible work options will be available to them.

8. Post Jobs Earlier in the Week

To get the most views and applications, share your job posting on a Monday, Tuesday, or Wednesday. Saturdays and Sundays are the worst days for posting jobs on LinkedIn.

9. Hire a Recruitment Specialist

If you need to expand your team but don’t have the time or desire to focus on LinkedIn recruitment, you may wish to hire a Recruitment Specialist.HireEazy recruits top talent in industries such as DevOps, SaaS, Artificial Intelligence, IT Infrastructure, and Healthcare IT.

10. Look Out for Applicant Red Flags

Once you’ve shared your job posting and applications start coming in, it’s important to screen and evaluate candidates and be on the lookout for potential red flags. ZenBusiness discusses six common resume lies to be aware of when screening applicants, such as overinflated job titles, illegitimate degrees, and other misleading details.

Attract the Right Candidates

To attract skilled candidates and stand out from the competition, LinkedIn job postings must be short, clear, and searchable. And with these 10 tips for crafting the perfect LinkedIn job posting, you’ll not only attract relevant candidates — but hold their attention and encourage the best ones to apply!

Are you looking to hire the best talent in software and technology? Contact HireEazy at 800-665-9607, by email, or schedule a call now.